Episode #125: Barons Market


Our first grocery store is our focus on this week’s show.  We are joined by Jeff Slankard, the Beer and Wine Director, and Rachel Shemirani, the Vice President of Marketing of Barons Market.  Barons is a smaller grocery store that focuses on organic food and over the years has made it a mission to have available to their customers some of the best craft beer they can.  You’ll hear that they do have the “crafty” brands, but we hope to change their mind and switch to real craft beer.


We wonder, per usual, what is Jeff’s introduction into craft beer.  Since Jeff has been a beer buyer for 30 years, we ask how the trends in beer buying have changed in the last 20 years.  Rachel also chimes in and talks about what she has seen since she has been working there.  We go through the years before Stone and after Stone.  We tackle the shelf space issue, especially now that there are so many breweries wanting to be on the shelf.  From there the conversation moves into how cans are playing a role as compared to the good ol’ bomber.  Next up is the talk about independent beer and if they are seeing any feedback from their customers.

After a break, we come back and wonder what it takes for a brewery to get into Barons.  That moves into a conversation about label art and what they think works and does not work.  I wonder what do they think is off-putting when a sales person comes in.  We then get into who they carry and what seems to sell the best.  After a short conversation about the #SummerVibes Mosaic Unfiltered IPL, we get back to the guests (again) and ask how they are different from other grocery stores in regards to their beer selection.  We talk a little about their favorite beers to drink and finalize the show up with their beer and food pairings at ALL of their stores.

In the News!

  • New Brewery Alert! Circle 9 Brewing is officially open. 7292 Opportunity Rd. Ste. C, roughly 1 mile from Societe or Council.
  • Iron Fist Brewing hires former Offbeat Brewing owner Tom Garcia.  He will be brewing production manager at Vista.

I Do Declare!

Thank you, The Perfect Pour, Colin Salmon, Tait Campbell, Ken Lierman, Chris Bush, Mitch Tastrom, Tony Bagz, Aaron Graham, Tom Keliinoi, Nick Shields, Ryan DeBusk, West Coaster, Dave V, Roger Smith, Captain Eli, Craftbeeray, Vance Arthurs, Bill Benzel, Alana Gomez, Patrick Zacharias, Ryan Fowler, Greg Nagel, Neil Halpin, John Allegretti, Scott Schmalbach, Brian Goold, Matt Landes, Cyrus B, and (NEW!) Ben.

Where to find our guests:

Barons Market:
FaceBook: facebook.com/baronsmarket
Instagram: @baronsmarket
Twitter: @barons_market
Website: www.baronsmarket.com

This episode was recorded live at The Brew Project.

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