Episode #85: West Coaster Magazine 6th Anniversary



San Diego Beer Week has started!  We are joined by Ryan Lamb, Mike Shess, and Dominic Aljundi from West Coaster Magazine.  West Coaster just passed their sixth anniversary and are still going strong!  We discuss what they have planned for San Diego Beer Week and few other topics…not everything is about beer though.  More on that exclusive news in a little bit.


As is customary with the show, we start at the beginning and ask how the West Coaster was started.  It’s not only breweries that start small, this magazine couldn’t have been started without some help from some of the key brewers back in 2010.  We talk a little about the first issue.  They talk about their first big story as well.  That moves into how they expanded their magazine into Los Angeles and Orange County.  However, they were too early and due to very long hours, that magazine is not still around.  They quickly learned they needed more help and hired an intern.  It just so happens that she walked in the room as we were talking about it. Nickie Peña joins us to talk about how she got started with West Coaster and what she learned to help her job today at White Labs.  Another customary topic is the big beer buyout topic which seems to pop up when there’s a room of media people.  After that talk we do need to take a break.

After the break (and some nachos) we talk about the What’s on Draft Sexy Brewers Calendar and Brian’s Sore Eye Sudsmas.  Getting back to the West Coaster crew, they wanted to break some news about a new project.  We open up a bottle of wine, yes WINE, from J.Brix using all San Diego grapes from McCormick Ranch Vineyard.  The wine is the 2015 Rougarou Carignan and can be bought online.  The reason we are talking about wine is the same crew who produces West Coaster is now going to release San Diego Beverage Times, a new magazine dealing with wine, spirits, and beer in San Diego.  West Coaster will not change and not go away.  The debut of the magazine will be December 1st online and in printed form.  Links to their social media are below.  Nickie comes back on the mic and asks them what the most interesting beverage stories they’ve found so far.  We then move onto some listener questions.

Listener Questions:

Jones Jay (thatjayjones): Every year during SDBW or right after, there is a huge announcement that shakes the town i.e. 2014 Green Flash/ Alpine merger 2015 Ballast. What will be the HUGE announcement this year?

Robert Esparza (mvcbfsd): How do you guys feel about the San Diego craft beer seen has changed since you guys started?

Ian Cheesman (iancheesman): What does Dr. Q’s beard smell like?

Dean (deanriehm): Does the craft beer industry/scene have a diversity problem? It appears awfully white.

In The News!

  • Cosimo Sorrentino departing Monkey Paw.  Sorrentino tendered his resignation last Friday, stating he feels he is in a place in his career where it is time to move on to the next chapter.  He will stay in San Diego until the end of the year.  More on this story at the West Coaster.
  • Mason Ale Works hires new brewmaster.  Mike Rodriguez (Boulevard/Port/Lost Abbey) leaving to pursue brewery in Santa Cruz. Matt Webster (Port/Lost Abbey) will take over for Mike. Jason De La Torre will be promoted at Port/Lost Abbey.  More on this story at the West Coaster.
  • Modern Times to open Leisuretown in Anaheim.  The brewery, food, and entertainment complex will occupy nearly 32,000 square feet at 554 South Anaheim Boulevard, just across the freeway from Disneyland.  More on this story at the San Diego Reader.

I Do Declare!

Thank you The Perfect Pour, Colin Salmon, Tait Campbell, Ken Lierman, Amy (and Rudy) Pollorena, Chris Bush, Mitch Tantrum, Tony Bagz, Aaron Graham, Tom Keliinoi, Nick Shields, Ryan DeBusk, and Eddie Martin!

Where to find our guests:

West Coaster:
Facebook: facebook.com/westcoastersd/
Website: www.westcoastersd.com
Twitter: @WestCoasterSD
Instagram: @westcoastersd

San Diego Beverage Times:
Facebook: facebook.com/sdbevtimes/
Website: TBD
Twitter: @sdbevtimes
Instagram: @sdbevtimes

This episode was recorded at The Brew Project!

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